Category Business

Immersion: Challenges & Opportunities

Portfolio Development: My portfolio has evolved fairly well over the past several years – particularly in the graphic design arena.  The evolution from where I began and where I am today shows a clear positive trajectory.  Recent digital illustration work using the Cintiq and Photoshop also show tremendous potential.  The opportunity here is two-fold.  First, [...]

Consumer Credit and Sustainability

[While I wrote this article nearly two years ago, I've decided to repost it here given its focus on creativity and innovation. - A.D.] The Industrial Designers Society of America (IDSA) publishes a quarterly magazine entitled “Innovation”.  In the Spring 2008 issue, Craig Badke and Stuart Walker contributed an article entitled “Designers Anonymous” which compares [...]

Media Temple.

After several months of debate, I decided to move both and (and related microsites – including this one) to a new hosting provider called Media Temple.  I came across their site at and was sold immediately after taking a closer look. I made this change this past weekend as I’m planning to [...]

Recalibration III.

In my past post, I started to explore the concept of motivation and called attention to why being motivated isn’t always a good thing. In thinking about my personal and professional lives over the past decade – particularly as it relates to the concept of motivation – I’ve learned the concept of motivation cannot, and [...]

Recalibration II.

“Motivation: … the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior.” (Source unknown) In my last post, I highlighted three main areas where I would like to improve – self-motivation, perseverance and connection.  In this post I’ll continue [...]

BG | Proposal Snapshot

In thinking more about the overall strategy behind Big Generator, particularly as it relates to the human element, it occurred to me that I need to re-think how I am submitting bids for work advertised online, via channels such as ELance. The method I have used thus far involves a one-page attachment (PDF) that is [...]

BG | Creating the Strategic Vision – Part I

In my last post, I focused on the importance of having a personal vision for the future.  In the business world, defining what the future entails is typically found within a strategic vision statement.  In this post, I’ll share a five concepts that are helping me define a strategic vision for my design firm. Concept [...]

The Crystal Ball.

“Begin with the end in mind” is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation to all things. – Stephen Covey One of the many things I’ve learned in project management is that “starting with the end in mind” is one [...]

Reference Library.

Reference Library While I am an avid reader, there are several books that aren’t necessarily geared for start-to-finish reading, but are used more often as reference material. To help organize this library and increase transparency, I created a new page aptly labeled “reference library”. The current library consists of the following texts: 1. Layout Essentials [...]


As I mentioned in my last post, this blog will start to focus more attention to the evolution of my new design firm, Big Generator. As this blog has significantly helped me with my personal challenges, I think it will offer a similar benefit towards helping me keep up the level of motivation, persistence and [...]